The Importance Of Customer Satisfaction For Business


11 February 2019

The Importance Of Customer Satisfaction For Business



It is long known that the relationships between business and its customers is one of the main keys to success. However, today this mission is heavily complicated by competitive environment and a lack of business awareness. Thus, companies are forced to bring their A game to the table to create a contact with their customers and benefit from their retention.

Since a simple contact is not enough, the creation of emotional relationship with a customer becomes the prime goal for many companies. Many completed surveys revealed that satisfied and emotionally bound customers are more likely to become loyal, yet they are able to bring benefit on a long-term basis. Of course, this requires commitment from the company as well. However, once this mutual process is implemented, the results can be astonishing. Where to start? Our answer is simple – create a survey questionnaire.


The importance of customer satisfaction


For any kind of business, survey is a direct way to make a genuine and a straight forward connection with a customer. Externally conducted survey with accurate questions can help businesses evaluate the level of customer satisfaction, which is also the main indicator showing customer emotional benevolence towards the company. Once the customer is happy, he will develop trust. Once he develops trust, he will become loyal. And of course, when a customer is loyal, he will begin bringing additional value to the company in the long run. In short, customer satisfaction is a fundamental part of the customer relationship building process.

Satisfied customers are more likely to use your service or buy your product in the future. In fact, it is estimated that approximately 81% of satisfied customers will have business with you in the future. Survey questionnaire is the fastest and easiest way to receive a honest feedback from your customers. It is very convenient as well, because businesses can reach all of their recipients in one click. All this turns a simple survey questionnaire into a powerful business management tool, which can help grow business by perceiving the real situation.


Discover the weak spots


A survey questionnaire gets even more important in finding the weak spots of business activity through the bottle neck rule. Anonymous survey questionnaire can help a company identify external problems by seeing the weakest spots, because the customers are usually not afraid that their identity will be revealed. Therefore, the survey has that anonymous phenomenon, which helps to collect honest answers from respondents. For any business it is absolutely vital to be able to know where its untapped potential lies in order to open new possibilities and make timely moves in the market. For instance, if a customer leaves a feedback that he wasn‘t able to complete the purchase using his mobile, it is clear that there is a lack of responsive website design.

It is very easy to lose a customer and it is extremely hard to get a satisfied one. With Poll Animal – a free online survey creator - everyone has a chance to collect, sort and store survey questionnaire results in an easy and convenient way.