Survey Definitions, Examples And Meaning

23 February 2019

Survey Definitions, Examples And Meaning

The world of surveys is broad and exciting. There are more than a few terms that need to be understood to make surveys and polls work to your advantage. Let?s divulge these terms and familiarise ourselves with them.

Survey - a set of questions (questionnaire) created for data and information collection. The primary purpose of a survey is research. However, in the real world, the survey is more than just a set of questions. Usually, they are an entire project, including data analysis, conclusions etc.

Questionnaire - a set of questions. An integral part of a survey.

Example and more info:

Respondents - subjects who have responded and completed your survey

Example: 16 respondents completed the survey about the services of the bank

The population - general target group which was selected for investigation by the surveyor. The data, samples and conclusions are drawn from the data provided by the population.

Example: In the case of surveying university student?s beverage preferences, the students are the population.

Open-ended questions - questions with answers that are comprised of a comment or insights

Close-ended questions - questions with one or more pre-selected answer options